This is part 8 of 10 in a series called INSANITY: 10 Crazy Things Churches Do That Hinder Online Giving. When it comes to online giving, we’ve identified 10 ways your expectations don’t line up with most online giving vendors’ practices and platforms.
You can download a copy of the entire series for free and we’ll notify you as new information is published.
Imagine your intelligent 18-year old son is studying for the SATs. A lot is riding on top scores, so you hire your florist to tutor him. It’s not working. He’s on his third try and his scores aren’t improving. Even worse, the “tutor” has somehow managed to lock you out of your son’s account, so you can’t access his scores. This is almost too insane to imagine, isn’t it?
In a similar way, when it comes to online giving, insanity is trusting a CREDIT CARD PROCESSOR with members of your congregation and expecting giving to increase.
Every online financial transaction goes through a payment processor, a third-party organization that has gone to great lengths and expense to ensure payments are secure. A church may choose an online giving platform built by people of faith that you trust, but the payment processor, which doesn’t know anything about church, still has a pretty big say in every gift processed. It has the right to:
You might think that the payment processor’s relationship is solely with your church. But the truth is, the organization facilitating the transaction technically owns your givers, which means:
Vision2 has made the sizable investment to meet the rigorous standards required to process payments, which is rare among online giving platforms. This allows us to:
Plus, our patented technology enables us to securely embed the giving form in your website, which allows us to operate invisibly so your givers don’t even know about us. All of your givers’ dealings, including completion of their gift on your website, are with the church they trust.
We use our dual role of online giving platform and payment processor in one to serve the church by removing the limiting practices of traditional payment processors. We use it to empower trust with givers.
REMINDER: You can download a copy of this entire series for free. In the guide we show you how to easily fix each insane issue so you can dramatically improve your online giving returns.