Is your website causing givers to slam on their brakes?

Is your website causing givers to slam on their brakes? Friction is good when you apply your car’s brakes and your tires grip the road and stop the vehicle. If it’s raining, friction, and thus traction are reduced. Your car may slip, slide and … not stop. The natural effect of friction is to bring things—relationships, mechanical processes and even…
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Do you even know my name?

Do you even know my name? Giving is a very personal decision. Yet givers are often treated impersonally by your church. Nothing conveys a heartfelt thank-you for a donation than an email from DO NOT REPLY instead of from your church. It’s hard to imagine a colder acknowledgment a church could give. And yet, it’s a common practice that some…
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Stop making it difficult to be generous

Stop making it difficult to be generous Let’s Take It Slow, We Barely Know Each Other! You try your best to create the same experience online that you create in person, one that gives relationships time to grow. But many churches are surprised to learn why they’re not pulling it off. The fact is, 23% of those givers who abandon…
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Why Does Every Sermon Start with a Picture?

Why Does Every Sermon Start with a Picture? And What’s That Got to Do with Online Giving? Your givers’ attention spans were shaped by singing, dancing letters and numbers. Long before Sesame Street, Jesus understood that we learn best and connect more deeply through stories and imagery. He wasn’t the first influencer to use word pictures to connect his audience…
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How Most Church Online Giving Platforms Literally Drive Your Givers Away

While most givers admit that online giving can be convenient, church donation software providers don’t always speak openly about the inherent challenges of the practice. Top of the list? Lack of TRUST. Many of your givers are wary of online transactions. This fear doesn’t seem to stop people from banking and shopping online, but with more and more headlines about…
Read article By Curtis Simmons