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This is part 10 of 10 in a series called INSANITY: 10 Crazy Things Churches Do That Hinder Online Giving. When it comes to online giving, we’ve identified 10 ways your expectations don’t line up with most online giving vendors’ practices and platforms.

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10 CRAZY Things Churches Do That Hinder Online Giving

Online giving insanity can be as easy as following a script that says if we keep at something that’s not working long enough, results will eventually shift. Or that there’s no other way than the traditional method. Or that we’ve been given all the information we need to grow generosity in our givers.

When it comes to online giving, we’ve identified 10 ways your expectations don’t line up with most online giving vendors’ practices and platforms.
 

1) The Insanity of Pushing Your Givers Away

It’s crazy to think your church could continually be rude or dismissive to guests and expect them to return.

Likewise, when it comes to online giving, insanity is redirecting potential givers AWAY from your church website to a vendor’s site and expecting giving to increase. [READ MORE]

 
 

2) The Insanity of Not Inspiring Your Givers

The best gift-givers put a lot of thought into picking out or creating something truly unique that will deliver the best prize of all: The look of delight on the recipient’s face, which fuels our creativity for next time. It may be fashionable to give ‘useful’ gifts like money or gift cards, but deep down we want our gifts to be more meaningful and special than that.

Likewise, when it comes to online giving, insanity is showing potential givers a TEXT-ONLY LIST of generic donation options and expecting giving to increase. [READ MORE]

 

3) The Insanity of “Speed Dating” Your Givers

Ever heard of speed dating, where singles meet a large number of potential dates very quickly? Its 4% success rate reflects that 3 minutes isn’t usually long enough to even get a relationship started, let alone establish something lasting.

Likewise, when it comes to online giving, insanity is requiring givers to make a commitment by creating an ACCOUNT before completing a gift and expecting giving to increase. [READ MORE]

 

4) The Insanity of Wasting Your Best Opportunity to Show Givers Your Gratitude

How disheartening would it be to give someone a thoughtful gift you’d spent a long time planning and never hear a word from them about it? How confusing would it then be to receive in the mail a terse thank you note for the gift from a total stranger who gave no return address? It would put a major damper on your future gift-giving, to say the least.

Likewise, when it comes to online giving, insanity is having another organization send your ‘thank you for your gift’ emails from their DO-NOT-REPLY address and expecting giving to the church to increase. [READ MORE]

 

5) The Insanity of Putting Labels on Your Givers

Just ask any manager, mogul or mom. It’s frustrating to see the 80/20 rule (the idea that 80% of an effect is produced by 20% of the effort) at work in your domain. You have to address this common problem. But it’s a risky move to ignore your best workers while continually trying to motivate those who don’t pull their weight. Especially if it means treating that group as if they’re all alike.

Likewise, when it comes to online giving, insanity is focusing only on the so-called 80% of NON-GIVERS in your congregation and expecting giving to increase. [READ MORE]

 

6) The Insanity of Underestimating Baby Boomers

You’ve probably heard of Dr. Gary Chapman’s 5 “love languages.” The popular book and program has helped millions of people understand the insanity they feel when repeatedly trying to connect with someone using their own love language instead of their loved one’s innate style. The problem is a language barrier based on unique differences in people.

Likewise, when it comes to online giving, insanity occurs when you treat your BOOMERS the same as your millennials and expect giving to increase. [READ MORE]

 

7) The Insanity of Expecting a Mobile CHURCH App to Increase Giving

How many items do you have in your toolbox, your hall closet, your toiletries cabinet and your garage sale that you, at one time, had to have? No matter how many products we buy but don’t use, we keep on buying!

Likewise, when it comes to online giving, insanity is asking your congregation to download a mobile CHURCH APP and expecting giving to increase. [READ MORE]

 

8) The Insanity of Letting Payment Processors Have Your Givers

Imagine your intelligent 18-year old son is studying for the SATs. A lot is riding on top scores, so you hire your florist to tutor him. It’s not working. He’s on his third try and his scores aren’t improving. Even worse, the “tutor” has somehow managed to lock you out of your son’s account, so you can’t access his scores. This is almost too insane to imagine, isn’t it?

In a similar way, when it comes to online giving, insanity is trusting a CREDIT CARD PROCESSOR with members of your congregation and expecting giving to increase. [READ MORE]

 

9) The Insanity of Not Protecting Your Givers From Third Parties

How many times have you read the fine print before blindly checking the “I AGREE” box or implicitly complying to the lengthy terms and conditions of a website or mobile app you wish to use? We have a sinking feeling there’s some icky stuff in there, but far too often we put our faith in organizations we know nothing about.

Likewise, insanity is forcing your givers to agree to a 19-page contract in order to donate to your church and expecting giving to increase. [READ MORE]

 

10) The Insanity of Gambling With Your Gifts

You’ve heard the saying… “It takes money to make money.” While that may be true when investing in the stock market, it shouldn’t apply to church donations.

When it comes to online giving, insanity is paying as much as $10,000 PER MONTH for online giving software and expecting giving to increase. [READ MORE]

 

Stop the Insanity and Boost your Giving Now

REMINDER: You can download a copy of this entire series for free. In the guide we show you how to easily fix each insane issue so you can dramatically improve your online giving returns.

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